Specialty Engagement Study
The study was modeled upon the well respected Simmons syndicated Multi-Media Engagement Study in the US and looked at the audience engagement of the top 30 specialty channels in Canada.
- Specialty stations included were selected on top 30 Fall ’09 AMA rankers (Aug31-Oct 25/09) including 10 Shaw Media specialties
- Sample consisted of 3,000 18-54’s in English-Canada, representative by region, age and gender
- Every channel was rated on the same attributes within the survey
- Survey was conducted by SRG in November 2009