Specialty Engagement Study



Example Question: “This channel is one of my favourites”


Canwest the clear Winner!
6 of the Top 10



Q.4-7 Here are number of things people say about TV channels. For each statement below, please choose a number between 1 and 7 where 1 means you strongly disagree and 7 means you strongly agree with the statement.
Base: Women 25-54 years, English Canada
STUDY DETAILS

Introduction >
Objectives of Research >
Methodology >
Engagement Attributes Rated >

Example Questions:
• “I am more likely to purchase products advertised on this channel” >
• “This channel is one of my favourites” >