|
SqueezebackDuring many prime-time programs on Global the program credits are squeezed to right frame allowing us to insert video/audio previews of other key promotable programs. It is also being used by many as an effective ad type. Because of its placement as one show is ending and another is beginning, the squeezeback holds a unique position as an ad type which can capture the audience of the program finishing and the audience just tuning in to see the program upcoming. Sponsorship of squeezeback includes a :05 sponsored billboard within the squeezeback frame plus a :30 (or :60) on-screen logo for duration of squeeze. The billboard can include moving footage and logo treatment. Creative lead-times for squeezebacks can vary but generally 2 weeks after booking depending upon the availability of client assets. To view this site, you need to have Flash Player 9.0.115 or later installed. Click here to get the latest Flash player. Return to Creative Examples > |
|