Family Friendly Advisories



The family friendly advisory is useful for brands that want to associate themselves with family messaging, and be seen in a non-traditional advertising format. Common language of a family friendly advisory “this program is suitable for viewing by all audiences….” Shaw Media creates the advisory in such a way as to link the brand with the presentation of the message. The standard length is :07 seconds and the advisory airs at the bottom of a commercial break when returning to the program. Shaw Media always supplies the voice talent as each network has its own signature voice.

The advisory is created using a standard network template, and creative lead-times are variable but guidance is 3-4 weeks from booking.

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