Dot Spot



A dot-spot is used for the purpose of promoting a web-site. Commonly a dot-spot will support brand messaging in the same program, contest-entry, or a place where specific information pertaining to a campaign can be found. It is unlike a billboard or closed captioning spot because it can contain a “call-to-action”.

Standard length is :05 seconds. Creative lead-times and guidance is similar to a billboard.

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