Bug / Snipe
A bug or snipe is a great way to capture an audience because it airs during the programming as opposed to in a commercial break. The most common uses for a bug or snipe are:
A bug/snipe is not recommended to be the only asset used in a campaign.
The standard creative lead-times for a bug/snipe can vary based upon complexity and available assets, but usually delivered within 4-6 weeks.
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