Bug / Snipe

A bug or snipe is a great way to capture an audience because it airs during the programming as opposed to in a commercial break. The most common uses for a bug or snipe are:

to augment commercial campaign that might appearing in the same program,
to promote a web-site,
to be a reminder for a previously run campaign, and
to provide information that is part of a larger campaign

A bug/snipe is not recommended to be the only asset used in a campaign.

The standard creative lead-times for a bug/snipe can vary based upon complexity and available assets, but usually delivered within 4-6 weeks.

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