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National and Regional clients can now place buys on Global BC/CHAN KEL and Global Okangan/CHBC NEWS for a combination of Global programming, Global newscasts and the local CHBC NEWS to reach the Okanagan Valley market of Vernon, Kelowna and Penticton. As well, the West Kootenay/Boundary market is available as a separate Global market. (see map for details)
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The Okanagan market has a population of over 387,000 viewers. Retail sales are 12% higher than the national average with over $5 billion in retail sales.
(Source: Fall 2010 BBM and FP 2011-04-20 )
Construction/real estate, retail-trade, manufacturing, tourism, agriculture and high tech remain important industries for the Okanagan market. Small businesses continue to be the economic backbone with a higher percentage of self-employed entrepreneurs than the BC average. The region has a good balance between young and old, workers and retirees that should continue for years to come. .
UBC Okanagan and Okanagan College continue to grow with both increased student enrolment and significant facility expansions that is creating employment and demand for housing.
(www.ubc.ca)
As a major tourist destination, the Okanagan/Kamloops region attracts visitors to three world class
ski resorts, over 40 golf courses and an endless water sports choice with pristine rivers and
lakes. (www.totabc.com)
Known for fruit orchards, the Okanagan Valley has more recently been recognized as the Napa Valley
of the North with over 100 wineries producing world class wines. The annual Spring and Fall Okanagan
Wine Festivals have been named in the top 100 world class events.
(www.TheWineFestivals.com)
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