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Global News Takes Viewers Beyond the Podium
As Canadians continue to cheer on their Olympic athletes at the Vancouver 2010 Winter Games, many are trusting Global News as their definitive source for the latest updates, recaps and medal counts! Fuelled by in-depth Beyond the Podium coverage, Global National has increased its national audience by 13% since the Games began (vs. the six weeks prior). It’s also up in the key markets of Toronto and Calgary. Meanwhile, News Hour and News Hour Final have also benefited from the Olympic period. News Hour ratings are up in Toronto for several key demos, and News Hour Final has lifted in all three meter markets, including 36% in Vancouver! As the Olympics continue, viewers will keep tuning in for Global News’ in-depth coverage!
Taking a uniquely local approach to Olympic coverage, www.beyondthepodium.ca utilizes former Olympians (Jeffrey Buttle and Ross Rebagliati) as street-level bloggers and offers users the latest in online traffic and weather tools. Beyond the Podium is the destination for anyone looking for news, information and insight into the Games’ impact on British Columbia. The site features a comprehensive video centre, presenting the best of the broadcast coverage from Global BC and Global National. The site helped GlobalNews.com more than double its page views on the day of the opening ceremonies! |
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Beware of the Sharks!
Shark Tank is making a big splash on Friday nights! This new show provides the opportunity for aspiring entrepreneurs to pitch their unique, ingenious and sometimes just plain crazy ideas to 5 ‘sharks’ (business investors) in hopes of hitting it big with the next great invention. Shark Tank is taking a bite out of Friday nights, with huge success versus projections for the four key demos in the three meter markets, including huge season-to-date double digit achievements in Vancouver & Calgary, as well as solid national audience numbers. With more new episodes still to come, viewers are sure to keep swimming with the sharks.
Check out the feeding frenzy
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Don’t Know what Pure Pwnage means? You don’t have to!
Don’t miss this opportunity to tap into the built-in fan base that these tech-savvy youths have been building for over 4 years! How do you reach this valuable consumer segment if you don’t even speak their language? Through the Pure Pwnage micro-site on Showcase.ca! The site currently features a series of exclusive original webisodes, leading up to the premiere on air, which have racked up an impressive 220 thousand video views since the first one launched in January. The site will feature full episode streaming the day after broadcast, branded ringtones, online games and animated screensavers.
Click here to see a preview of the fully sponsor-able original series on Showcase and Showcase.ca
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