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ET Canada’s Toronto ratings soar in new time period!
The Toronto market recently saw Entertainment Tonight and ET Canada swap their weeknight timeslots. ET now airing at 7pm, while ET Canada follows at 7:30pm. Helped by a strong lead-in, ET Canada has seen its ratings nearly double since the switch! Furthermore, Toronto’s winning hour of entertainment news just got stronger, lifting 27% for the full hour as a result of ET Canada’s momentum. Clearly viewers have embraced the change in Global’s schedule, and with awards season continuing to heat up, viewers will be tuning in for the latest celebrity news from both sides of the border.
Check out ETC’s audience growth here. |
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Problems couldn’t get any bigger for Jack Bauer in the Big Apple! We’re 5 episodes into Season 8 of 24 and fans just can’t get enough Bauer; 24 is delivering BIG audiences, averaging almost 1.4 million viewers per episode. Throughout the first 7 hours of Jacks “day from hell” Agent Bauer has been pulled back into the world of international espionage, ruthless assassins and bureaucratic turmoil. With bigger action and intriguing plot twists still to come viewers are sure to stick with Jack to discover the truth. The intricate and sometimes intense nature of 24’s storylines entice a very sophisticated and educated viewer.
Find out what makes these unique viewers tick.
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Trying to figure out how to reach the specific consumers that your brand is searching for? Canwest can help you reach any viewer. Whether you are looking for women 18-49 with kids under 12 (Slice), or men 25-54 that own domestic vehicles (Action), or cooking enthusiasts with high household incomes (Food). Canwest offers the stations and programming you want to reach the specific audience you need.
Check out some of the stations and profiles offered by Canwest here.
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